Turn OTA browsers into direct bookers

Direct+ converts the look‑and‑leave crowd into loyal guests with our pure pay‑for‑performance model

Calculate your savings

FAQs

Turn OTA browsers into direct bookers

Direct+ converts the look‑and‑leave crowd into loyal guests with our pure pay‑for‑performance model

Calculate your savings

FAQs

They're already looking at you

70% of OTA visitors leave to snoop around your site before booking. Don’t let them slip away. Convert curiosity into direct cash with perks they can’t ignore.

Win them before they bounce

Every click from an expensive OTA like Booking or Airbnb is a chance to win the guest back, on your terms. Drop the bait: cash back, late checkout, and concierge perks that make booking direct a no-brainer.

Pure pay-for-performance

3% Guest Cash Back + Perks

3% Guest
Cash Back + Perks

+0.6%

Platform fee

Fully managed guest payments

Fully managed
guest payments

24/7 live guest support

24/7 live hotel support

Free in-room signage

5% Guest Cash Back + Perks

5% Guest
Cash Back + Perks

+1.0%

Platform fee

Fully managed guest payments

Fully managed
guest payments

24/7 live guest support

24/7 live hotel support

Free training + signage

10% Guest Cash Back + Perks

10% Guest
Cash Back + Perks

+2.0%

Platform fee

Fully managed guest payments

Fully managed
guest payments

24/7 live guest support

24/7 live hotel support

Free training + signage

Estimate your savings

Simple, powerful, PMS integration

Direct+ x Mews

Available to connect

Direct+ x Cloudbeds

Coming soon

Direct+ x OPERA

Coming soon

Common partner questions

How do guests know about Direct+ benefits when booking?

We provide an easy-to-install popup on your website showcasing Direct+ cash back incentives, clearly communicating the value guests receive when booking direct.

How is Direct+ different from OTAs like Expedia or Booking.com?

What does it cost my hotel to use Direct+?

How quickly can we set up Direct+?

Can we control how much cash back we offer?

Do we have to manage cash back payments to guests ourselves?

Does Direct+ handle reservation processing or payments?

How are chargebacks handled with Direct+?

How do guests know about Direct+ benefits when booking?

We provide an easy-to-install popup on your website showcasing Direct+ cash back incentives, clearly communicating the value guests receive when booking direct.

How is Direct+ different from OTAs like Expedia or Booking.com?

What does it cost my hotel to use Direct+?

How quickly can we set up Direct+?

Can we control how much cash back we offer?

Do we have to manage cash back payments to guests ourselves?

Does Direct+ handle reservation processing or payments?

How are chargebacks handled with Direct+?

How do guests know about Direct+ benefits when booking?

We provide an easy-to-install popup on your website showcasing Direct+ cash back incentives, clearly communicating the value guests receive when booking direct.

How is Direct+ different from OTAs like Expedia or Booking.com?

What does it cost my hotel to use Direct+?

How quickly can we set up Direct+?

Can we control how much cash back we offer?

Do we have to manage cash back payments to guests ourselves?

Does Direct+ handle reservation processing or payments?

How are chargebacks handled with Direct+?

Get started in hours

Rewarding stays for guests, direct relationships for travel partners.

Find a Direct+ Hotel

Rewarding stays for guests, direct relationships for travel partners.

Find a Direct+ Hotel

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© 2025 Roomza, Inc. All rights reserved. Direct+ is a trademark of Roomza, Inc. Venmo® is a trademark of PayPal, Inc. Visa® is a trademark of Visa International Service Association. A Direct+ loyalty account is automatically created with each direct booking. Perks are loyalty-based and apply only to direct stays at participating establishments.

See the full Terms of Service and Privacy Policy at directplus.com/terms.